SEO is a practice to optimize the website for search engines using the keywords relevant to your niche and business which helps you to increase the web presence, engagement, and clicks to your business. As a result, you get solid organic traffic which can help you increase your leads, sales depending on your product or business. In simple words "higher ranking is equal to high traffic and increase in ROI"

A branch of SEO that is completely based on the standards of tops search engines like google, Bing, and duckduckgo, providing quality content, web architecture and web performance metrics i-e Mobile-friendliness, fast loading website.

An SEO agency is a combination of experienced Operational managers, strategists, analysts, developers, content creators, designers, and a quality assurance department all of these departments are working on every vertical effecting your ranking no matter what the reason is all these departments work alongside each other to get you the best possible result and keep you updated about the details as well.

SEO varies from project to project, it’s not the same for every product just like all the other businesses but if your agency is keeping you updated and working according to the situation, and delivering according to the deadline it is possible to save time. On the other hand, if you get into the wrong hands and are not being served properly it can be a painful process, on average for a brand-new website to appear in search engines it takes about a week and to engage proper organic traffic and bring them directly to your website takes about 5 to 6 months, but then again that’s only if things are being done properly and by professionals.

Guaranteeing someone ranking is a lie that most of the agencies told to just get ahold of you, let’s just talk about facts, after analyzing your website, niche, and market a professional agency marks what is wrong within all three categories so they can pinpoint the actual issues that are preventing your to get ranked, but yes by working with you and digging out the problems till the very end and making strong efforts instead of prolonging the process can help us receive some good results.

Search engine algorithms change constantly which is why there is no way you can stay on top of the search forever without tweaking your SEO and optimizing your website constantly, so in simple words, you’ll have to keep your SEO on point throughout your journey. In order to maintain a decent ranking, and not to forget your competitors may never stop optimizing and working on SEO which will ultimately have a declining effect on your rankings.

With ever-evolving online market and all the other efforts of getting more leads and to increase your ROI exponentially you also need to get ranked so that you appear in the search engines as someone searches for you or other businesses like you, to get ranked you’ll need your SEO to be on point which will help you in overcoming your competition. So yes, no matter what nature of business you have it needs SEO.

With growing competition in online business and with billions of companies actively working you will need to choose your SEO Agency wisely in order to get relevant and dedicated customers to your website. Now Let’s talk about what you should be looking for, there is a number of things that make an agency better than the others, you should be looking for an agency which is:

- Experienced and professional
- Has a good reputation in the market
- Has hands-on experience on latest techniques
- Has a realistic and honest approach
- Has tailored packages for your convenience
- And most importantly works transparently through regular and planned communication keeping you in the loop.

But as your business grows you will need to assess all these factors every now and then to see whether if it's working for you in the long run or not because as your business grows, the SEO strategies that used to work for you may no longer work and only a top SEO agency understand this situation and adapt accordingly.

Everyone needs to know about the price they are paying for a service and why not it’s your hard-earned money, but in SEO it’s not that simple, price can vary depending on certain elements like your targeted keyword, a highly competitive niche is hard to rank thus costs you more similarly the size of website matters too, more pages to optimize will also cost you more money than it comes to what industry are you from. All these factors collectively identify how much you are or can be charged for the services a certain agency is providing.

A typical SEO package covers technical, on-page, and off-page SEO in which a team of professionals keeps a restricted check on page speed, canonicals, schemas, and web architecture while monitoring all the on-page factors that include image attributes and content optimization mainly. Another service which is given priority in an SEO package is monitoring all the off-page aspect that is affecting your business and are hurting your rankings. Keeping all these things in mind and monitoring all these factors and pinpointing the reasons and fixing them are the major services a professional and qualified agency provides in its package.