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Just White Hat
Google News & Discover SEO Services

We Don’t Compete. We Dominate!
‍seo Agency
‍Trusted by Top Publishers

If your content isn’t showing up in Google News or Discover, you’re leaving massive visibility and traffic on the table. At Just White Hat, we specialize in getting your content featured where it matters most, in Google News and Google Discover. With search algorithms constantly shifting, visibility isn't luck, it's strategy.

We don't just optimize for keywords, we build editorial strategies that meet Google News and discover SEO standards, ensuring your content passes both algorithmic and manual reviews.
Be where people discover. Be seen with Just White Hat.

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Why Choose Us

Delivering Publisher SEO Success stories in mena and Beyond

We’re not here for average. Our team is built to outperform, and we’ve proven it with global names across industries. With strategy, speed, and scale on our side, we help brands hit KPIs they didn’t think possible.

supercar blondie

When Supercar Blondie Needed SEO Power, She Rolled with Us Unlocking her 8M+ Monthly Traffic Potential from Scratch.

pubity media

Pubity Dominates Social! We're Helping Them Dominate Search.

Adidas

From Stripes to SERPs, We Handled Adidas’s SEO in MENA.

SEERA

From Destinations to Rankings We Charted Seera’s SEO Path for their cherished brands Tajawal and Almosafer.
2,750% ROI
+17% ROI
159,900% TRAFFIC
+33 AUTHORITY

Campaign KPI's:
Increase web traffic by 30% each quarter by attracting high-quality traffic from top-of-the-funnel channels, and by Enabling Supercar Blondie's website on Google News and Google Discover.

Campaign KPI's:
Increase web traffic by 30% each quarter by attracting high-quality traffic from top-of-the-funnel channels, and by Enabling Supercar Blondie's website on Google News and Google Discover.

2,750% ROI
+17% ROI
159,900% TRAFFIC
+33 AUTHORITY

Campaign KPI's:
Increase web traffic by 30% each quarter by attracting high-quality traffic from top-of-the-funnel channels, and by Enabling Supercar Blondie's website on Google News and Google Discover.

2,750% ROI
+17% ROI
159,900% TRAFFIC
+33 AUTHORITY

Campaign KPI's:
Increase web traffic by 30% each quarter by attracting high-quality traffic from top-of-the-funnel channels, and by Enabling Supercar Blondie's website on Google News and Google Discover.

2,750% ROI
+17% ROI
159,900% TRAFFIC
+33 AUTHORITY

Why Just White Hat is the Go-To Partner for Discover & Google News SEO

At Just White Hat, our approach to Google News and Discover SEO is shaped by a deep understanding of how news algorithms behave, what content earns placement, and how to sustain growth in a highly competitive feed-driven environment.
‍
Every strategy we build is fully aligned with the evolving requirements of Seo for Google Discover and Google News. We focus on long-term presence, not fleeting impressions. Our top discover seo campaigns are built around consistent traffic, brand credibility, and content that ranks again and again. 

Whether you're a breaking-news publisher or a niche media brand, our team adapts strategies to your editorial style and business model, no recycled playbooks, no shortcuts.

White Hat
Ethical SEO that stands the test of time.
Niche Domination
Laser-focused strategies built for specific markets.
Real Growth
Boost traffic, leads, and long-term visibility.
View Services
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ClientClientClientClientClientClient

5.0 Based on 145 Reviews

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ClientClientClientClientClient

5.0 Based on 145 Reviews

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Custom strategy. No templates.

Innovative SEO Everytime

Seen the SERPs. Ruled the Top.

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SEO Sessions Delivered

Our Tools

Our Publisher SEO Tech stack

HUBSPOT

LOOKER STUDIO

SEMRUSH

Lighthouse

Webflow

AHREFS

Wordpress

WIX

How it Works?

Our Process for Google News & Discover SEO Success

phase 1
phase 2
phase 3

Accessibility

We ensure your site is technically primed to meet Google’s evolving standards for News and Discover visibility.

  • Set up & optimize Google News Publisher Center profile. Validate structured data (Article, NewsArticle, Author, Organization)
  • Improve mobile performance, Core Web Vitals, and site speed. Fix crawl issues, canonical conflicts, and AMP readiness (if applicable)
  • Enable GSC Discover & News reporting for better diagnostics

optimisations

We go beyond keywords, optimizing for freshness, E-E-A-T, and content structure that fuels Discover and News performance.

  • Create high-quality, frequently updated content around trending & evergreen topics. Optimize headlines, descriptions, and visuals.
  • Improve internal linking to give key stories priority. Build author profiles with bios, images, and credibility indicators
  • Implement smart sitemaps and news-specific tagging for enhanced indexing

authority building

Establish authority signals and leverage insights to scale your reach across both Google News and Discover surfaces.

  • Secure high-authority backlinks from relevant domains.
  • Track story performance using GA4, Chartbeat & Search Console. Monitor Discover click-throughs and News story eligibility.
  • Refine content frequency, category structure & publish timing based on engagement data. Run quarterly audits for structured data, crawl health, and publisher compliance.
Partners

Brands We Worked With

Verticals for Google News & Discover SEO Service

ClientClientClientClientClientClient
Verticals
Sweet Spots
Served Accounts
1. Travel SEO
Online Travel Agencies, Local Tour Agencies
09
2. Real Estate SEO
Real Estate Brokers & Builders
18
3. Publisher SEO
Any Niche or Publisher
49
4. Hemp & Cannabis SEO
B2C Cannabis E-Commerce SEO
05
5. Automotive SEO
Local Businesses, SAAS, Auctions, E-Commerce
23
6. Blockchain and Crypto SEO
Crypto Exchanges & Blockchains
16
7. GPT SEO
Blogs, E-Commerce & Affliate Websites
02

Sheikh Bilal

Founder / Managing Director

Zaid Khan

SEO Team Lead

Haris Ali

SEO Project Manager

Frequently Asked Questions

How is Google News SEO different from regular SEO?

Google News SEO focuses on getting timely, journalistic content indexed quickly and featured in the "Top Stories" carousel. It requires technical configurations like proper structured data, fast load speed, and publisher reputation, beyond traditional keyword targeting.

How can I get my website listed in Google Discover?

 Inclusion in Google Discover depends on content quality, authority, freshness, and user interest matching. We optimize metadata, use high-quality visuals, and implement entity-based content strategies to increase your eligibility and appearance frequency.

 Does this service help with both breaking news and evergreen stories?

Yes. We focus on both: fast indexing and ranking for breaking news, and structuring long-form, evergreen content to perform well in Discover feeds, where relevance and engagement metrics matter.

How long does it take to see results with Google News & Discover SEO?

 News-related visibility can improve within days with the right setup and cadence. Discover performance often improves gradually over weeks, depending on topic relevance and engagement patterns.

 Why is Just White Hat the best agency for Google News and Discover SEO?

 We bring deep experience optimizing media brands for visibility across Google surfaces. Our hands-on approach includes everything From schema markup and E-E-A-T alignment to improving click-through rates and load times, we handle the technical and editorial work that keeps your brand consistently visible.