Challenges

CBD Living was facing several critical issues that suppressed its organic potential. There were numerous 404 errors, duplicate content problems, and poor product page indexing due to weak canonical implementation. The site lacked structured internal linking, had outdated schema, and slow speed that hurt performance. Additionally, the absence of a mobile-first strategy, user-generated content (UGC) framework, and GA e-commerce tracking limited both visibility and analytics.

Objectives

• Strengthen technical SEO foundation across the site
• Eliminate structural and on-page SEO blockers
• Boost site speed and mobile performance for better UX and indexing
• Build organic traffic and search visibility through structured data and internal links
• Implement modern analytics tools to track performance and user behavior accurately
• Enable compliance and discoverability for CBD-related searches within legal guidelines.

Strategy

We executed a full-spectrum SEO project, beginning with the setup of Webmaster Tools and creation of an actionable SEO dashboard to monitor live performance. A deep keyword and competitive research phase informed content re-optimization across all static and product pages. Our team resolved hundreds of 404 errors, fixed duplicate title and meta tags, and created sitewide content blocks tailored for CBD-related search terms.

Technical enhancements included schema markup deployment, breadcrumb implementation, structured sitemap optimization, and H1 hierarchy fixes. We also addressed major structural issues: canonical tags were corrected, duplicate product pages were consolidated, and an improved internal linking strategy was launched to improve crawl depth.

The site was further optimized for speed and mobile-first indexing. We implemented WebP image formats, deployed CDN for caching, and introduced a PWA (Progressive Web App) strategy to boost load speed and accessibility. A domain migration to www was completed to consolidate authority.

To boost authority and trust signals, we enabled Yotpo for UGC, improved product page content, and launched a targeted link-building campaign. GA’s enhanced e-commerce tracking was configured for full performance reporting.

Results

• Organic clicks increased by 190% post-implementation
• 404 error count reduced by 95%
• Duplicate titles cut down by 100%, improving crawl efficiency
• Average page load speed improved by 43% (post-CDN and WebP deployment)
• Bounce rate dropped 28% across mobile traffic
• 25+ new keywords ranked in Top 10 for high-conversion terms like “CBD bath bombs” and “CBD pet treats”
• E-commerce conversion tracking enabled, revealing 18% uplift in organic-driven revenue
• Mobile-first indexing fully achieved with zero issues flagged in Search Console
• Canonical and duplication issues fully resolved, leading to improved product page indexing
• Internal linking increased crawlability, raising pages/session by 21%

Return on Investment

The campaign delivered a measurable ROI uplift, primarily through increased product sales and organic brand visibility.