Key Challenges

Besoji was starting from scratch. The domain had no existing SEO equity, and low indexability was limiting crawl rates and discoverability. Compounding the issue, duplicate and overlapping service pages were competing against each other, causing internal cannibalization. With a Domain Rating of just 6, the brand lacked the authority needed to compete in major UAE markets like Dubai, Abu Dhabi, and Sharjah.

core Objectives

The campaign focused on ranking for high-intent transactional keywords like “Toyota inspection Dubai” and “car registration renewal UAE.” A second key goal was to establish local dominance via Google My Business for all Emirates. Improving the mobile-first experience, fixing content duplication, and improving conversion rates across all devices were also core deliverables.

Our Strategy

We rebuilt service pages around specific brand-model combinations such as “Toyota Pre-Purchase Inspection” and “Nissan VIN Check.” A scalable content framework was introduced to generate unique city + brand pages. Overlapping content was removed and restructured with schema and metadata to support rich snippet eligibility and better indexation.

An aggressive link-building campaign earned over 200 backlinks from relevant automotive blogs, classifieds platforms, and PR outlets. Besoji was featured in local UAE news sources, increasing both brand credibility and search authority. This helped push DR from 6 to 31 in less than a year.

We rolled out a full GMB optimization campaign across Dubai, Sharjah, Abu Dhabi, Ajman, and Al Ain. Each service-area page was enhanced with local schema, consistent NAP, and structured review widgets. Review campaigns helped Besoji secure a 4.9-star rating with 100+ local reviews, elevating visibility in the map pack.

Results

• Traffic Growth: +270% in 90 days, driven by bottom-funnel non-branded queries
  
• Keyword Indexing: Increased from 400 to 1,450 indexed keywords
  
• Map Pack Rankings: Achieved top 3 positions for “car inspection Dubai” and “pre-purchase check Abu Dhabi”
  
• Leads: 3.2x increase in organic lead volume
  
• Conversions: 65% boost in conversion rates due to simplified CTAs and focused service pages
  
• Domain Authority: DR 6 → DR 31 (415% increase)
• Overall ROI: 1,882% ROI over 12 months

Hidden Wins

• Mobile UX Boost: 22% reduction in bounce rate post-redesign
  
• Repeat Visitors: 30% increase in returning users from stronger trust signals
  
• SERP Features: Earned “People also ask” and “Reviews” snippets for several brand + city combinations
  
• Content Cleanup: 80% drop in cannibalized URLs
  
• Conversion UX: Form steps reduced by 60% through mobile-first updates and embedded video guides
  
• GMB Dominance: 100% UAE coverage with 4.9 average star rating across listings
  

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