Challenges

SBX faced multiple SEO barriers. Key landing pages were blocked from indexing, preventing them from appearing in search results. Duplicate content from templated car listings triggered crawler warnings and threatened rankings. The site structure also suffered from major technical issues, including missing canonical tags, multiple H1s per page (up to 13 on a single template), and zero image alt attributes, reducing search engine clarity and user trust.

Click-through rates were low due to mismatched title tags and meta descriptions, hurting performance in the SERPs. Most critically, the site had almost no visibility for non-branded, high-conversion terms like “supercar auctions” or “buy supercars online,” relying almost entirely on branded traffic.

Objectives

The core focus was to remove indexation blockers, fix structural SEO issues, and fully optimize content across key pages. Improving CTR through targeted metadata, capturing non-branded demand around luxury car auctions, and boosting mobile engagement were central goals.

The broader objective was to drive auction registrations through organic search, with a clear performance metric tied to monthly conversion growth and ROI based on vehicle sale value.

Our Strategy

The project started with a technical rescue. Harmful no-index tags were removed, canonical URLs were properly configured, and the site’s crawlability was restored. The heading structure was streamlined across templates, reducing H1s from 13 to 1 per page, and image alt text was implemented across 100% of car listings using structured file names. These changes alone unlocked faster crawling and better freshness signals for Google, especially on new inventory.

On-page SEO was completely overhauled. Every core template received keyword-rich, engaging meta descriptions. Schema markup was deployed across product and car-type pages. SEO-focused footer widgets improved internal linking and site crawl depth, while sticky filters and breadcrumbs were introduced to reduce bounce rates on mobile.

A targeted keyword strategy was rolled out, focused on phrases like “luxury car bidding,” “supercar auction platform,” and “buy supercars online.” Supporting content was created to target long-tail exotic car queries and buyer-intent search behavior.

Through direct collaboration with SBX’s internal development team, the full SEO backlog was completed within 30 days, allowing rapid deployment of all improvements and ensuring zero implementation delays.

‍

Results

• Traffic Growth: Increased from 15,000 to 33,000 monthly sessions (+120%)
• Keyword Rankings: First-page keywords grew from 1,000 to 3,500 (+250%)
• Auction Registrations: Organic sign-ups doubled within 90 days
• ROI: 890% return on investment, based on 33 auction wins per month
• Indexation: Resolved all blocking issues, enabling real-time crawling of new listings
• Meta & Schema: Fully optimized metadata and deployed schema across product templates
• Execution Speed: 100% of technical SEO backlog completed in 30 days

Hidden Wins

• Image Search: +150% impressions from image results, now contributing 5% of total traffic
• Bounce Rate: 15% reduction on mobile following UX improvements
• User Engagement: 10% increase in pages per session through enhanced internal linking
• Developer Efficiency: Fast-track implementation through close collaboration with in-house tech team
• Crawl Efficiency: Improved freshness and discoverability of new inventory.