Challenges

The website initially suffered from limited traffic (under 1,000 clicks/month) and lacked both multilingual support and local targeting. The design was outdated, user navigation was clunky, and property-specific pages lacked optimization for SEO. Additionally, the site wasn’t targeting any commercial queries, significantly limiting its reach.

Objectives

• Redesign the website for modern aesthetics and improved usability.
  
• Implement a localized SEO strategy to rank across AE and GB domains.
  
• Optimize property pages for search intent (1BR, 2BR, villas, etc.)
  
• Configure a multilingual setup to target international buyers.
  
• Increase monthly organic traffic and engagement.
  
• Boost Google Business Profile (GMB) visits and lead conversions.

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Strategy

Website Revamp & UX Enhancements
A new site architecture was launched with clear navigation, mobile responsiveness, and improved page speed. All service and listing pages were optimized with structured calls-to-action (CTAs) and dynamic elements to guide user engagement.

SEO & Localization
Country-specific domains for the UK (.co.uk) and UAE (.ae) were launched with geotargeted content. Keyword optimization was applied across primary categories including “villas in Dubai,” “1BR flats in London,” “properties in Bradford,” and more. Schema markup was added to enhance rich results.

Multilingual Rollout
Weglot was integrated to serve content in multiple languages, catering to international buyers and improving accessibility. This directly improved user behavior metrics across different regions.

Local SEO & GMB Optimization
Local SEO improvements included GBP optimization, address consistency, and localized landing pages. These efforts led to significant increases in local search visibility and business profile interactions.

Results

• Monthly Organic Traffic: Increased from <1,000 to nearly 2,000 clicks/month (+100%).
  
• Google Business Profile Visits: +202% growth in profile interactions.
  
• New Keyword Rankings: Ranked on first page for key terms like “Properties in Bradford” and “Apartments for sale in London”.

‍Hidden Wins

• Local domain split (AE/GB) improved country-specific crawl efficiency.
  
• Dynamic page creation for property types (1BR, 2BR, 3BR, 4BR) improved mid-funnel visibility.
  
• Weglot implementation opened new traffic streams from non-English-speaking markets.
  
• Google Business Profile optimization became a significant lead driver.
  

ROI Impact

• Based on lead volume and average transaction value, the campaign yielded an estimated ROI of 615% over 6 months. This was driven by improved organic leads, GMB interactions, and qualified international traffic targeting investment buyers and relocators.

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