Challenges

The existing website struggled with outdated design, slow responsiveness, and cluttered navigation, leading to poor usability, especially on mobile devices. Its SEO foundation was weak, with missing meta tags, misused headers, and no targeted keyword strategy. Content lacked depth and relevance, resulting in low engagement and high bounce rates. Additionally, the site had no structured approach to local SEO, backlinks, or social amplification, limiting its discoverability.

Objectives

The primary goal was to redesign the website for a responsive, mobile-first experience while improving crawlability and search engine readiness. The campaign aimed to optimize pages around high-intent sustainability keywords, improve user engagement through better content and UX, and build long-term authority via off-site strategies and local visibility enhancements.

oUR COMPLETE Strategy

Website & Content Optimization
Comprehensive keyword research guided content rewrites across all key product and service pages. Engaging, intent-driven content was built around eco-living, sustainability benefits, and green technology. Pillar pages were introduced with supporting deeper internal linking and improved topical authority.

UX/UI Revamp
The site was redesigned with a responsive, mobile-first framework. Navigation was restructured to simplify product discovery and reduce friction. Clear CTAs and improved service flows helped increase conversion rates, while accessibility upgrades ensured a more inclusive experience for all users.

Off-Site & Local SEO Execution
A link-building campaign targeted eco blogs, green living platforms, and sustainability directories. Social sharing features were added to blog pages to drive referral traffic. Google Business Profile setup and local schema markup improved visibility for local and “near me” searches in Sharjah and the UAE region.

Results

• Organic Traffic: +87% increase in sessions within 90 days
  
• Keyword Rankings: 840+ total ranking keywords, with 320 in the Top 10
  
• Referral Traffic: +42% uplift from content collaborations and social shares
  
• Bounce Rate: 22% improvement due to UX and content flow upgrades
  
• Conversion Rate: +38% growth in inquiries, form submissions, and purchases
  
• Pages per Session: +17%, driven by deeper internal linking and CTA placement
  
• Avg. Session Duration: +14% increase in user time on site
  

ROI Impact

• Projected sustainable growth over 6–12 months due to compounding SEO effects
• Conversion-ready traffic stream now active for both local and global eco-buyers.‍
• 733% return on investment from organic sales, inquiries, and inbound leads