Challenges

Seera's website had several SEO blockers that were restricting its potential. The site architecture was not optimized for user journeys or crawlers, with thin content on destination pages, generic meta tags, and a lack of semantic structure. Many important pages weren’t indexed due to improper canonical tags, and there was no keyword strategy behind blog or location-based content. User engagement was also poor, as bounce rate remained high and average time on site was low.

Objectives

• Redesign and optimize the website’s content architecture for SEO and user flow
  
• Build structured, keyword-driven landing pages for top destinations and travel categories
  
• Improve indexability and crawl efficiency across dynamic listings
  
• Increase organic sessions, time on site, and inquiries/bookings through content depth and UX
  
• Position Seera as a reliable authority in the online travel vertical
  

Strategy

We launched a full-scale SEO transformation plan.
On-site work started with internal link audits and restructuring link flow across category and destination pages to maximize equity transfer. Meta tags, H1s, and schema markup were aligned with current travel trends and user search behavior.

A comprehensive content calendar was created based on keyword gap analysis and search volume trends. Content clusters were built around popular destinations, travel experiences, and booking tips to increase relevance and time-on-page.

For off-site SEO, we rolled out a tiered link-building system, targeting travel blogs and industry publishers with active domains and high index counts (2,000+ pages). Anchor texts were carefully designed to achieve ranking gains with minimal link volume. All Tier 1 backlinks were indexed within 4 days through natural techniques.

We avoided press releases to keep the link profile clean, and all outreach campaigns focused on niche-relevant publishers. A/B tests were also run on CTA placements to optimize conversion from SEO-driven sessions.

Results

• CTR: Average 30.96% across top-performing pages
• CR: 2.23% SEO conversion rate vs. 0.93% site-wide average
• AOV: $345.63 from organic users
• Position #1 Impact: Generated $700K–$900K monthly from top rankings
• Position #2 Impact: Delivered $295K–$500K monthly
• MoM Growth: +0.94% Month-on-Month SEO share increase
• Backlink Indexing: All Tier 1 links indexed naturally within 4 days
• Content Depth: Increased session duration and reduced bounce rate across blog and destination guides
• Internal Linking: Restructured for better crawl and ranking depth.