Challenges

SPC Free Zone’s website initially lacked structured content, had usability issues, and was underperforming in organic search. Clicks were under 9,000/month, and key service pages weren’t ranking competitively. The absence of clear CTAs and tools like cost calculators made conversion tracking and user action difficult. Additionally, the site had minimal authority due to weak backlinking.

Objectives

• Develop a targeted content strategy around high-intent business setup queries
  
• Enhance on-page SEO across all core service pages
  
• Improve website UX to support user flows and reduce friction
  
• Configure lead-driving CTAs and cost calculators for better engagement
  
• Launch a strategic link-building campaign to improve authority and rankings.
  

Strategy

Content & On-Page Optimization
Executed full content revamp, targeting business formation, licensing, and setup FAQs. Integrated structured metadata, schema, and keyword-focused headings across all service areas.

Website & UX Improvements
Simplified navigation, implemented responsive design tweaks, and configured CTAs including a cost calculator tool. These adjustments guided users through key decision points and improved session flow.

SEO Execution
Completed full on-page SEO audit and implementation—fixing tags, heading structures, and internal links. Also launched a link-building campaign focused on authoritative regional business directories and startup-focused blogs.

Results

• Monthly Clicks: Increased from under 9,000 to 12,000+
  
• Average Session Duration: 1 minute 49 seconds.
  
• Bounce Rate: Significantly low due to improved UX and focused content
  
• Conversion Growth: Substantial lead increase driven by CTAs and tools
  
• SEO Performance: Strong visibility for business setup and licensing-related queries
  
• Link Authority: Domain authority improved from 19 to 26 with targeted off-site SEO
  

Hidden Wins

• Cost calculator tool emerged as a major lead magnet
  
• Internal linking strategy improved pages/session and dwell time
  
• Structured content helped multiple service pages secure featured snippets
  
• Positive impact on local search due to updated metadata and schema
  

ROI Impact

• Based on lead growth and improved organic performance, SPC Free Zone realized a conservative ROI of 485% within 4–5 months post-implementation. Traffic, time-on-site, and low bounce rate contributed to consistent lead generation and sustainable growth.

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