Challenges

The initial platform suffered from an outdated URL structure, slow load times, and limited SEO reach. Content lacked relevance and trust signals crucial for crypto users. The site wasn’t optimized for App Store performance (ASO) or web visibility. Additionally, external links were impacting crawl equity due to poor nofollow implementation.

Objectives

• Redesign the website for performance, trust, and crypto-native user behavior
  
• Optimize all SEO fundamentals including structure, metadata, and page speed
  
• Improve app visibility through ASO recommendations and audits
  
• Position Bitdelta to acquire high-intent crypto traders and investors organically
  
• Drive qualified traffic and conversions within 30 days of revamp
  

Strategy

We began with a complete SEO audit covering URLs, internal linking, external linking practices, page speed, and site crawlability. All harmful or outdated URLs were restructured for clarity and hierarchy. External links were made nofollow to preserve authority and improve indexation control.

Fresh content was developed to reflect updated brand messaging, crypto education, and trust-building elements. Key pages were written and optimized around user search intent such as “secure crypto exchange,” “how to buy crypto,” and “Bitdelta trading tools.”

We also delivered an ASO strategy that included keyword research for crypto app store visibility, optimized app descriptions, and structured metadata improvements.

Website performance was fine-tuned with code-level fixes, lazy loading, asset compression, and mobile-first adjustments to enhance load speed and engagement metrics.

Execution Highlights

• Revamped entire site design to reflect modern UX and crypto credibility
  
• Overhauled URL architecture to an SEO-friendly format
  
• Made all external links nofollow for security and crawl integrity
  
• Introduced keyword-targeted landing pages with new crypto-focused content
  
• Improved Core Web Vitals performance and mobile usability
  
• Completed ASO audit with keyword and content strategy for app store visibility
  

Results

• From 0 to 1000+ clicks/month within 30 days of relaunch
  
• Bounce rate reduced by 28%, driven by UX improvements and trust signals
  
• Average session time improved by 49%, reflecting stronger user interest
  
• Page speed improvement from 42 to 80 (Lighthouse mobile score)
  
• App visibility improved, with increased search appearances in Google Play and App Store after ASO recommendations were implemented
  
• Website now ranks for transactional crypto keywords with buyer intent
  

Return on Investment

Based on the surge in high-intent traffic and app visibility, we estimate a realistic ROI of 360% within 60 days, with continued growth expected as rankings and visibility mature.