Challenges

The website was brand new, with no SEO history and zero search visibility. Like many new domains, it faced the initial Google sandbox period. There was no existing architecture, no content strategy, and no technical foundation. The market was highly saturated with established competitors, making it even more difficult to gain early traction.

Objectives

Our primary goal was to design and launch a search-optimized, user-first platform. This included building a scalable content structure, ensuring indexability, and creating opportunities for both Google Discover and YouTube-based growth. We aimed to break through the sandbox, achieve early organic momentum, and position Moniify as a go-to fintech resource.

Strategy

We managed the entire website development process, including pre-launch checklists, SEO configurations, UX planning, and technical audits. Post-launch, we carried out ongoing audits and made data-led adjustments for performance.

In month one, we focused on building authority and crawl trust through technical readiness and optimized landing pages. By the second month, traffic crossed 2,000 sessions. In the third month, we enabled Google Discover traffic and pushed overall sessions to over 4,000.

We also created a full YouTube strategy alongside the website. This included optimizing video metadata, channel structure, and integrating CTAs to funnel users from video to website content. As a result, YouTube became a reliable secondary traffic source.

Results

• Broke out of sandbox in under 90 days
  
• Traffic grew from 0 → 4K+ sessions/month in 3 months
  
• Discover traffic unlocked in Month 3
  
• Exceptional engagement: Average time on site exceeded industry benchmarks
  
• YouTube became a meaningful acquisition channel, increasing brand reach and traffic consistently
  
• Fully optimized site structure enhanced crawl efficiency and mobile performance
  

ROI

The project delivered a conservative 520% ROI within the first 3 months through organic acquisition and video-driven traffic. With low CAC (Customer Acquisition Cost) and scalable SEO/YT foundations, Moniify is well-positioned for long-term exponential growth.