Challenges

• Poor URL structure and unorganized content made crawling and indexing inefficient
  
• Categories were scattered and overlapping, creating thin and duplicate pages
  
• Titles and meta descriptions were either missing or generic, affecting CTR
  
• Existing content wasn’t aligned with semantic search patterns or user intent
  
• Organic traffic was stagnant at around 6,000 monthly clicks and 345,000 impressions
  

Objectives

• Restructure the website for semantic clarity and crawl efficiency
  
• Consolidate categories and create a focused content cluster strategy
  
• Rewrite and optimize all page titles and descriptions for better CTR
  
• Improve URL hierarchy and link internal content intelligently
  
• Scale organic performance and build a sustainable search footprint
  

Strategy

Our first move was a full website audit and structural review. We identified redundant categories and removed low-value sections. In their place, we introduced a clear, user-focused category system based on keyword research and search behavior.

We followed a semantic site mapping strategy, clustering related pages under clean, optimized URLs that supported both UX and SEO goals. Content from legacy pages was migrated and aligned with new categories, avoiding any duplication and preserving authority.

We wrote unique, keyword-targeted titles and meta descriptions for all key pages. Each page was assigned a defined role in the content funnel, from awareness (blogs, guides) to action (conversion-focused pages). We also ensured that every piece of content was supported by contextual internal links to related articles and core categories.

Execution Highlights

• Replaced outdated categories with high-value, search-aligned ones
  
• Created topic clusters for better internal linking and crawl flow
  
• Optimized all page titles and meta descriptions to match searcher intent
  
• Redesigned the URL structure for SEO and usability
  
• Mapped and migrated all old content to fit new semantic architecture
  

Results

• Clicks: Jumped from 6,000/month → 22,000+/month (266% increase)
  
• Impressions: Rose from 345,000/month → 2,280,000+/month (561% increase)
  
• CTR: Improved with strategic meta optimization and content placement
  
• Site Architecture: Now streamlined for both user flow and Googlebot indexing
  
• Indexation Efficiency: All key pages now properly indexed and ranked
  

Return on Investment

Estimated ROI: 480% within the first 90 days of relaunch, with long-term compound growth expected.

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